The ads & audits toolkit for marketers
Free tools to run tighter campaigns end to end — diagnose what's leaking, model the budget, set up clean tracking, cut wasted search terms, classify keyword intent, and learn from reviews and lead chats. Practical diagnostics and planning, honest by design — no fabricated metrics, no sign-up.
Diagnose
Find what's leaking before you spend another rupee.
Plan
Model the numbers and set up clean tracking before launch.
Budget & ROAS Calculator
Model reach, leads, sales, ROAS and break-even before you spend — see if the math works first.
OpenUTM & Link Builder
Build consistent, tagged, trackable campaign URLs so your analytics stay clean and comparable.
OpenCampaign Naming Generator
Generate consistent campaign, ad-set and ad names so your reporting stays filterable.
OpenTrack & clean
Cut waste and aim spend at the right intent.
Learn from customers
Turn what people say into your next angle.
Need creative & copy too?
Write the assets in the Copywriting toolkit, analyze the visuals in the Image toolkit, or see the full marketing toolkit.