Keyword Intent Classifier

Sort keywords by what they want

Paste a keyword list (or a CSV with a keyword column) and it buckets each by search intent — so you bid on the money keywords and answer the rest with content. Instant, rule-based on the wording.

What kind of business is this?

You sell products online. Transactional terms feed product/collection pages and Shopping.

How it works

  1. 1Paste your keyword list — one per line, or a CSV with a keyword column (volume and CPC columns are fine, they're kept alongside).
  2. 2Each keyword is bucketed by search intent from its wording: transactional, commercial, informational or navigational.
  3. 3Use the buckets to decide what to bid on and what to answer with content — money keywords to ads, questions to articles.

When to use it

  • You have a big keyword export and need to split buying intent from research intent fast.
  • You're planning which terms go to paid search versus the blog.
  • You want to spot informational queries worth a content page instead of an ad.

Frequently asked questions

Is the keyword intent classifier free?

Yes — free and no sign-up. Paste your list and it buckets every keyword instantly.

What are the four search intents?

Transactional (ready to buy — 'buy', 'order', 'coupon'), commercial (comparing before buying — 'best', 'vs', 'review'), informational (learning — 'how to', 'what is'), and navigational (looking for a specific brand or site). Matching pages to intent is what makes them rank and convert.

How does it decide the intent?

It's rule-based on the wording and modifiers in each keyword — the signals like 'buy', 'best', 'how to' or a brand name. It's instant and transparent, not a black-box model, so you can sanity-check any call.

Can I paste a CSV from my keyword tool?

Yes. Paste a CSV with a keyword column (and optionally volume and CPC) and it reads the keywords, keeping your extra columns alongside the intent label.