Free tool

Marketing Health Score

A 60-second gut-check across the 6 areas that decide marketing results. Answer honestly — get a score, your weakest areas, and exactly which tool fixes each. It's a self-assessment, not an audit of your live data.

Ads

Do you judge campaigns by sales/revenue, not just clicks or leads?

Do you refresh ad creative before it fatigues (rising frequency, falling CTR)?

Landing / site

Does your landing page have one clear offer and CTA above the fold?

Does the page load fast and work cleanly on mobile?

SEO

Do your key pages have proper titles, meta descriptions and a single H1?

Do you publish content targeting what your customers actually search for?

Analytics

Can you see which channels drive revenue end-to-end, not just traffic?

Do your platform numbers reconcile with your CRM / sales records?

Pixel / tracking

Are your Meta Pixel / GA4 installed and firing on your key events?

Do you use Conversions API / verified event tracking (not just the base pixel)?

CRM / follow-up

Do you contact new leads within minutes, not hours or days?

Do leads get multiple follow-ups, with none slipping through the cracks?

/ 100 health score

0/12 answered

Ads
Landing / site
SEO
Analytics
Pixel / tracking
CRM / follow-up

Self-reported gut-check — an honest starting map, not an audit of your live data. Run the linked tools for the real thing.

How it works

  1. 1Answer about a dozen quick yes/partly/no questions across six areas: ads, landing pages, SEO, analytics, pixel/tracking and CRM/follow-up.
  2. 2It weights your answers into a 0-100 health score with a sub-score for each area.
  3. 3Your weakest areas float to the top with the specific Tackticx tool that fixes each — so you know exactly where to start.

When to use it

  • You want a fast, honest map of where your marketing is strong and where it leaks.
  • You're not sure what to fix first and want a prioritized starting point.
  • You want a simple score to track your setup improving over time.

Frequently asked questions

Is the Marketing Health Score free?

Yes — completely free, no sign-up. It runs entirely in your browser; nothing is sent to a server or stored.

How is the score calculated?

Each question scores Yes = 1, Partly = 0.5, No = 0. Each of the six areas is the average of its questions, and the overall score is the average across the areas you've answered — a straightforward 0-100.

Is this an audit of my actual marketing?

No — it's a self-assessment, and it says so. It reflects your own answers, so it's a directional gut-check and a prioritization map, not a measurement of your live data. For the real thing, run the linked tools (Pixel Health Checker, SEO Opportunity Finder, the auditors, etc.).

What do I do with a low score?

Start with your lowest-scoring area — the tool surfaces it first with the exact Tackticx tool that addresses it. Fix one area, re-take the check, and watch the score climb.