A best-practice audit of your Meta account — ad fatigue, budget leaks, learning issues, audience overlap and wasted spend, with a prioritized action list. Estimates are honest math on your own numbers, never fabricated.
In Ads Manager: Columns → Performance, then Reports → Export → CSV. Campaign or ad-set level both work.
Yes. It's completely free and needs no sign-up or credit card. You enter your own campaign numbers and get the audit immediately.
No. You type in your campaign figures yourself, so there's no login, no ad-account access and no permissions to grant. Your numbers aren't stored.
No. It never invents performance numbers. Any estimate it shows is straightforward math on the figures you provide — the tool assesses your setup against best practices rather than forecasting results.
Ad fatigue (frequency and trend), budget distribution across campaigns, learning-phase stability, audience overlap and common sources of wasted spend — each with a plain-English reason and a suggested fix.
A good rhythm is weekly, or any time results shift noticeably. Because you control the inputs, you can re-run it as often as you like at no cost.