Is the Landing Page Critic free?
Yes — free, with no sign-up. Paste a URL and get the review immediately.
What does it analyze?
It reads the page's HTML and assesses the headline, call-to-action, trust signals, copy clarity and mobile-readiness — the on-page factors that most affect whether a visitor converts.
Does it measure page speed or Core Web Vitals?
No. It reviews the page's content and structure from the HTML, not live loading performance. For speed metrics use a dedicated tool like PageSpeed Insights alongside it.
Is the score a predicted conversion rate?
No. It's a best-practice readiness score — how well the page follows proven conversion principles — not a forecast of your actual conversion rate. Treat it as a prioritized checklist, then A/B test real changes.
Do I need to install anything on my site?
No. It works from the public URL alone — there's no script, pixel or tag to add, and nothing changes on your site.