Tackticx
AI Budget Reallocation

Where should the next rupee go?

Paste each channel's spend and revenue. This computes their real ROAS, ranks them, then reasons where to put the next rupee — with the diminishing-returns and attribution caveats most tools skip. Exact math, honest moves.

No revenue? use conversions × value
No revenue? use conversions × value

Per-channel ROAS is exact. Where to move budget is a hypothesis to test — it's honest about attribution and diminishing returns.

How it works

  1. 1Add a row for each marketing channel with its spend and either its revenue or its conversions and average value. Add or remove rows as you need.
  2. 2The tool computes each channel's real ROAS (or CPA) from your numbers and ranks them exactly — no guessing.
  3. 3Then it reasons over the ranking: where the next unit of budget should go (with the diminishing-returns caveat — the best channel can't absorb infinite spend), what to cut or fix, what to test, and an honest note on why last-click numbers aren't the whole truth.

When to use it

  • Your budget split is inherited from last year and you've never pressure-tested it.
  • One channel looks like the winner and you're tempted to pour everything into it.
  • You want a ranked, numbers-first view of channel performance before you move money.

Frequently asked questions

Is the Budget Reallocation tool free?

Every account gets one free run, then it's 1 credit each (free monthly credits cover normal use).

Will it tell me exactly how much to move?

No — and it won't fake that precision. It ranks your channels by real ROAS/CPA and reasons about where budget should flow and what to test, but it's explicit that diminishing returns and attribution mean you should shift budget in small, measured steps rather than make dramatic swings on these numbers alone.

Why does it keep mentioning attribution?

Because the ROAS you paste is almost certainly last-click or platform-reported, which over-credits some channels (like branded search or retargeting) and under-credits upper-funnel ones. Being honest about that is the difference between a useful tool and a misleading one.

What do I need for each channel?

Spend, plus either revenue directly or conversions and their average value (it'll multiply those for you). You need at least two channels with performance data to compare.

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