Tackticx
Budget & ROAS Calculator

Will this budget actually pay off?

Model your funnel before you spend — for your business model. E-commerce, lead gen, high-ticket calls or subscription each get their own funnel, metrics and break-even. These are planning estimates from your assumptions, not a prediction; real results vary.

Business model

Ads → landing page → leads → your sales team closes them.

Cost model

4.50×

Estimated ROAS

At these numbers you'd turn INR 50,000 into about INR 225,000.

Projected funnel

Clicks

6,250

Leads

500

Sales

150

Revenue

INR 225,000

Cost / lead

INR 100

Cost / sale

INR 333

To break even you need about 33 sales (a click→sale rate of 0.53%). You're projecting 2.40% — above break-even.

Planning estimates from your inputs — not a guarantee. Plug in your real cost and conversion data for the best read.

How it works

  1. 1Pick your business model — e-commerce, lead generation, high-ticket calls or subscription — so the funnel and metrics match how you actually make money.
  2. 2Enter your assumptions: budget, costs, conversion rates and average order or deal value.
  3. 3See the modelled funnel end to end — reach, clicks, leads, sales, ROAS and the break-even point — so you know if the plan holds up before you spend.

When to use it

  • You're planning a new campaign and want to sanity-check the budget before committing.
  • You need to know the break-even ROAS to brief a client or set a target.
  • You're comparing channels or offers and want the funnel math side by side.

Frequently asked questions

Is the ROAS calculator free?

Yes — free to use, no sign-up required. Enter your assumptions and see the full funnel and break-even instantly.

How is ROAS calculated?

ROAS is revenue divided by ad spend. The calculator builds the funnel from your inputs — spend, click and conversion rates, and average order or deal value — then divides the modelled revenue by the spend, and also shows the break-even point where revenue equals spend.

Are these results a prediction of what I'll earn?

No. They're planning estimates built entirely from the assumptions you enter, not a forecast. Real results vary — use it to pressure-test a plan and find your break-even, then validate with a live test.

Which business models does it support?

Four: e-commerce, lead generation, high-ticket / call-booking and subscription. Each uses its own funnel stages, metrics and break-even logic so the model fits your revenue mechanics.

What is break-even ROAS?

It's the ROAS at which revenue exactly covers your ad spend — anything above it is profit on ad spend, anything below is a loss. Knowing it tells you the minimum return a campaign needs to be worth running.

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