Budget & ROAS Calculator

Will this budget actually pay off?

Model your funnel before you spend — for your business model. E-commerce, lead gen, high-ticket calls or subscription each get their own funnel, metrics and break-even. These are planning estimates from your assumptions, not a prediction; real results vary.

Business model

Ads → landing page → leads → your sales team closes them.

Ad budget

INR

Currency

Cost model

Cost per click (CPC)

INR

CTR % (to estimate reach)

Landing → lead %

Lead → sale close %

Deal value

INR

4.50×

Estimated ROAS

At these numbers you'd turn INR 50,000 into about INR 225,000.

Projected funnel

Clicks

6,250

Leads

500

Sales

150

Revenue

INR 225,000

Cost / lead

INR 100

Cost / sale

INR 333

To break even you need about 33 sales (a click→sale rate of 0.53%). You're projecting 2.40% — above break-even.

Planning estimates from your inputs — not a guarantee. Plug in your real cost and conversion data for the best read.