Paste your Google Ads search-terms report and it groups the terms into themes and flags likely negative keywords. Instant and rule-based — review the suggestions before adding, since relevance depends on your goal.
Standard keyword campaigns. You control match types and can negate at ad-group level.
Yes — free, no sign-up. Paste your report and get grouped themes and suggested negatives immediately.
Negative keywords tell Google Ads not to show your ads for searches containing those words — so you stop paying for clicks that will never convert (like 'free', 'jobs' or unrelated products). Adding good negatives is one of the fastest ways to cut wasted spend.
No. It suggests likely negatives and groups them for you to review — you stay in control and add the ones you agree with in Google Ads. Relevance depends on your goal, so always review before adding.
No. You paste the search-terms report yourself, so there's no login or account access, and your data isn't stored.