Tackticx
UTM & Link Builder

Track every click, consistently

Build clean, tagged campaign links so your analytics attribute traffic correctly. Values are auto-lowercased and underscored to keep reports tidy.

Where is this link going?
Your tagged link

Enter a URL, source, medium and campaign…

How it works

  1. 1Paste your destination URL and fill in the campaign parameters — source, medium, campaign, and optionally term and content.
  2. 2Values are auto-lowercased and underscored so your tags stay consistent and your analytics don't split one campaign into many.
  3. 3Copy the finished tagged link and use it in your ads, emails or posts.

When to use it

  • You're launching a campaign across several channels and need consistent, trackable links.
  • Your analytics show messy, inconsistent source/medium values and you want to standardize.
  • You want every teammate building links the same way so reporting stays clean.

Frequently asked questions

Is the UTM link builder free?

Yes — free and no sign-up. Fill in the fields and copy your tagged link.

What are UTM parameters?

UTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign, and optionally utm_term and utm_content) that tell analytics tools like GA4 where your traffic came from, so you can attribute visits and conversions to the right campaign.

Why does it lowercase and underscore my values?

Because UTM values are case-sensitive: 'Facebook' and 'facebook' become two different sources in your reports. Auto-lowercasing and underscoring keeps every link consistent so one campaign stays as one row in analytics.

Which parameters are required?

Source, medium and campaign are the core three you should always set. Term and content are optional — useful for paid-search keywords or A/B-testing two versions of the same ad.

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