Is the offer optimizer free?
Yes — free, no sign-up. Describe your offer and get the score and upgrades right away.
What makes an offer convert better?
A clear, desirable outcome; risk reversal (a strong guarantee); a value stack that makes the price feel small; genuine urgency; and price framing that anchors the value. The optimizer scores each of these and suggests where to strengthen.
Will it tell me to add fake urgency or scarcity?
No. Every suggestion is a framework to fill with something true about your offer. Fake countdowns or invented scarcity erode trust and can breach ad policies — the tool deliberately steers you toward honest urgency only.
Is the score a prediction of my conversion rate?
No. It's a best-practice assessment of how well your offer uses proven conversion levers — not a forecast. Use it as a checklist to improve the offer, then test the changes.