Tackticx
Marketing Waste Detector

Where's your money leaking?

Paste your ads report and/or CRM export — one report, not 50 charts: wasted ad spend, at-risk pipeline, and a prioritized 'pause this, follow up those' action list. Nothing is stored.

Paste either or both

How it works

  1. 1Paste whichever you have: your ads report CSV (by campaign) and/or your CRM/leads export CSV.
  2. 2It runs both through the waste checks — zero-conversion ad spend, CPAs above your account average, low-CTR outliers, and leads never contacted or gone cold.
  3. 3You get two honest headline figures — wasted ad spend and at-risk pipeline (kept separate) — plus one prioritized action list phrased as decisions: pause this, fix that, follow up those.

When to use it

  • You want a single 'where's my money leaking and what do I do' report, not 50 charts.
  • You run both ads and a sales pipeline and want the biggest leaks across both, ranked.
  • You're prepping for a review and need the top actions with rupee impact.

Frequently asked questions

Is the Marketing Waste Detector free?

Every account gets one free run, then it's 1 credit each (free monthly credits cover normal use). A credit also covers the optional AI executive summary.

What do I paste in?

Either or both: an ads report exported by campaign (campaign, cost, clicks, impressions, conversions) and a CRM/leads export (lead, status, optional deal value and dates). One is enough; both give the full picture. Column names are auto-detected.

Why are 'wasted spend' and 'pipeline at risk' shown separately?

Because they're different kinds of money — wasted spend is budget already spent inefficiently, while pipeline at risk is revenue you might still lose from unworked leads. Summing them into one number would be misleading, so the tool keeps them distinct. Both are honest estimates from your own data.

Does it connect to my ad accounts?

No — it works from the CSVs you paste, so nothing is connected or stored. A live, always-on version that connects Meta/Google/GA4/CRM is a separate future integration.

Related free tools

AI Image & Creative ToolsAI Copywriting ToolsAds Audit & Analytics ToolsAll tools