Is the Marketing Report Writer free?
Every account gets one free report, then it's 1 credit each (free monthly credits cover normal use).
Does it make up numbers or benchmarks?
No — this is the core rule. It uses only the figures you enter, restates them exactly, and never invents numbers, prior-period comparisons or industry benchmarks. Anything missing is left out or flagged, and any explanation of 'why' is clearly framed as a likely hypothesis, not proven fact.
What do I need to enter?
Whatever you have — even a couple of numbers works. Spend, leads, sales, revenue, CAC, ROAS and your top channel are the common ones; the notes field lets you add context (a launch, a budget change, a landing-page update) that sharpens the 'why'.
Can I reuse it each period?
Yes — save each report to your Library so you can keep a record and compare month to month.