A conversion-rate improvement is abstract until you put a number on it. See exactly how much extra revenue and profit a lift from your current rate to a target rate is worth — so a CRO project stops being a maybe.
Target is the conversion rate you think you can reach with a better page. Even +1 point is often worth more than you'd guess.
Lifting 3% → 4% is worth
₹2.00L / mo revenue
+100 customers · ₹1.20L more profit / month · a 33% relative lift
≈ ₹24.00L / year in extra revenue
Now · 3%
At target · 4%
Straight arithmetic: customers = visitors × conversion %, revenue = customers × AOV, profit = revenue × margin. It sizes the prize of a conversion improvement — it doesn't predict that a specific change will get you there.
Yes — completely free, no sign-up. It runs entirely in your browser; nothing is sent to a server or stored.
It's straight arithmetic: customers = visitors × conversion rate, revenue = customers × average order value, profit = revenue × margin. It computes revenue at your current rate and at your target rate, and the difference is the uplift — monthly and annualised.
No — and that's the honest part. It sizes the prize of reaching a target conversion rate; it doesn't claim any specific change will get you there. Use it to decide whether the upside justifies a test, then run the test to find out.
Because it multiplies against all your traffic, every month. Going from 3% to 4% is only one point, but it's a 33% relative increase in customers — and at scale that compounds into a large annual revenue difference for the same traffic and spend.