Is the Creative Brief Generator free?
Every account gets one free brief, then it's 1 credit each (free monthly credits cover normal use).
Why does a good brief matter so much?
Most wasted design time comes from unclear briefs — vague objective, no single message, missing specs. A tight brief with one key message and concrete deliverables is the single biggest way to cut revision rounds and get usable work the first time.
Will it invent details about my brand?
No. It uses what you provide plus general best practice, and never invents brand facts, stats, prices or legal claims. Anything specific it can't know — brand hex, logo file, disclaimers — is left as a [bracketed] blank for you to fill.
What deliverables does it spec?
It tailors deliverables and sizes to the asset type you pick — e.g. feed and story ad dimensions for a social ad set, section-by-section for a landing page, or a subject line and body structure for an email.