AI Creative Brief Generator

Brief it right. Get it right.

Turn an offer into a proper brief your designer, editor or copywriter can execute — no follow-up questions, no revision rounds. One key message, concrete deliverables, clear do's & don'ts.

Uses your inputs + best practice — never invents brand facts; [blanks] for specifics.

How it works

  1. 1Describe what you're promoting and pick the asset type (social ad, video, landing page, email, banners, print).
  2. 2Optionally add the audience, the message you want to land, tone, and any mandatories (logo, colours, legal, CTA).
  3. 3Get a structured brief a designer or editor can execute without follow-up: objective, audience, one single-minded message, concrete deliverables with sizes, do's & don'ts, mandatories, tone and references.
  4. 4Copy it, fill any [bracketed] blanks (brand hex, logo file, legal line), and hand it off.

When to use it

  • You keep getting the wrong deliverables back because the ask was vague.
  • You want to stop the endless revision rounds with designers or freelancers.
  • You're briefing an agency or editor and need it tight and professional, fast.

Frequently asked questions

Is the Creative Brief Generator free?

Every account gets one free brief, then it's 1 credit each (free monthly credits cover normal use).

Why does a good brief matter so much?

Most wasted design time comes from unclear briefs — vague objective, no single message, missing specs. A tight brief with one key message and concrete deliverables is the single biggest way to cut revision rounds and get usable work the first time.

Will it invent details about my brand?

No. It uses what you provide plus general best practice, and never invents brand facts, stats, prices or legal claims. Anything specific it can't know — brand hex, logo file, disclaimers — is left as a [bracketed] blank for you to fill.

What deliverables does it spec?

It tailors deliverables and sizes to the asset type you pick — e.g. feed and story ad dimensions for a social ad set, section-by-section for a landing page, or a subject line and body structure for an email.