Tackticx
Free tool

Client-Proof ROI Report

Turn raw funnel numbers into the one view a client actually cares about: spend in, revenue out, and the return. Clean, honest math you can screenshot and send — no CPM jargon.

Your numbers

Ad spend

₹8.20L

→

Revenue

₹42.51L

=

Marketing ROI

5.2×

Every ₹1 of ad spend returned ₹5.18 in revenue (+418% net).

Cost / sale (CAC)

₹21,026

Cost / qualified

₹1,122

Close rate

1.6%

Spend → revenue funnel
Leads · 2,400₹342/lead
Qualified · 73130.5% of leads · ₹1,122/qual
Appointments · 16422.4% of qualified
Sales · 3923.8% of appts · ₹21,026/sale
Revenue₹42.51L

Straight arithmetic from your inputs — revenue = sales × deal value, ROI = revenue ÷ spend. Nothing is estimated or invented. Enter tracked revenue (not projected) for a report you can stand behind.

How it works

  1. 1Enter the numbers from your campaign period: ad spend, leads, qualified leads, appointments, sales and average deal value.
  2. 2It builds the full spend → leads → qualified → appointments → sales → revenue funnel, with the conversion rate at each hop.
  3. 3You get the metrics a client actually understands — revenue, marketing ROI, cost per sale, close rate — in a clean view you can screenshot and send, no CPM/CTR jargon.

When to use it

  • You're an agency or freelancer reporting results to a client and want to lead with revenue, not vanity metrics.
  • You want to show the whole funnel — where spend turned into money — on one screen.
  • You need a fast, honest ROI summary without building a spreadsheet.

Frequently asked questions

Is the Client-Proof ROI Report free?

Yes — completely free, no sign-up. It runs entirely in your browser; nothing is sent to a server or stored.

How is marketing ROI calculated?

Revenue is sales × average deal value. Marketing ROI (shown as a multiple, e.g. 5.2×) is revenue ÷ ad spend — how much revenue each unit of spend returned. It's straight arithmetic from your inputs, with nothing estimated or invented.

What should I enter for revenue?

Use tracked, closed revenue and real deal values — not projected or pipeline figures. The report is only as trustworthy as the numbers you put in, and the point is a figure you can stand behind in front of a client.

Does it show cost per lead and cost per sale?

Yes. It derives cost per lead, cost per qualified lead, cost per appointment and cost per sale (CAC) from your spend and counts, plus the conversion rate at each step of the funnel.

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