Is the Campaign Pre-Mortem free?
Every account gets one free run, then it's 1 credit each (free monthly credits cover normal use).
What's a pre-mortem?
The opposite of a post-mortem: instead of analysing a failure after it happens, you assume the campaign has already failed and work backward to why — so you can fix those things before spending the money. It's one of the highest-ROI 10 minutes in marketing.
Does it predict whether my campaign will work?
No — and it won't pretend to. It surfaces risks and the early signals to watch, never a forecast or invented benchmark. Thresholds are left as ranges or [blanks] for you to set from your own targets (e.g. your max CPA). It's risk analysis to act on, not a prediction.
How is it different from a campaign plan generator?
It doesn't write your campaign — it stress-tests the one you have. It's adversarial by design: its job is to find what could go wrong so you fix it before launch.