Tackticx
AI Retention Diagnostic

Why do customers leak?

Acquisition gets the budget; retention makes the profit. This computes your LTV, how much comes from repeat buyers, and the LTV upside of better retention — then reasons where customers leak and the single highest-leverage fix.

Give any one retention signal — repeat rate, churn, or lifespan. The improved-retention figure is an illustrative scenario, not a forecast.

How it works

  1. 1Enter your AOV and gross margin, plus a retention signal you have — repeat purchase rate, churn %, or average customer lifespan. Add monthly customers to see the scale of the upside.
  2. 2The tool computes your LTV now, how much of it comes from repeat purchases (versus one-and-done), and your LTV under a modest, clearly-labelled improved-retention scenario — so the upside is concrete, not hand-wavy.
  3. 3Then it reasons over those numbers: where in the lifecycle customers likely leak and why, the single highest-leverage retention fix, the LTV upside (as an estimate), and quick wins to start with.

When to use it

  • You spend heavily to acquire customers who buy once and never return.
  • You want to know what improving retention is actually worth before investing in it.
  • Growth feels like running on a treadmill — new customers barely replace the ones leaving.

Frequently asked questions

Is the Retention Diagnostic free?

Every account gets one free run, then it's 1 credit each (free monthly credits cover normal use).

Is the improved-retention LTV a prediction?

No — it's an illustrative scenario, and the tool labels it as one. It shows what a modest retention improvement (e.g. +10 points of repeat rate) would do to LTV arithmetically, so the upside is tangible. It is not a promise that you'll hit that number.

How is LTV calculated?

From your numbers: margin per order (AOV × gross margin) multiplied by expected lifetime purchases, which it derives from your retention signal — average lifespan if you give it, otherwise 1/churn or 1/(1−repeat rate). It shows which basis it used.

What if I only have a repeat rate, not churn?

That's fine — any one retention signal works: repeat rate, churn %, or average lifespan. Give whichever you actually track.

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