Is the persona match tool free?
Yes — free and no sign-up. Upload a creative and get the persona read.
How does it know who the ad is for?
It infers the audience from what's visible — the imagery, styling, tone, language and offer in the creative — and points to the specific cues behind its read. It's an inference from the image, not data about your actual audience.
Is this a prediction of who will convert?
No. It's a reasoned inference of who the creative is most likely to resonate with, never a performance or conversion prediction. Validate it against your real audience data before acting on it.
Is my image stored?
No. The creative is analyzed to produce the persona read and isn't stored.