Split a budget across Meta, Google, YouTube & TikTok by goal — with an estimated reach, clicks and conversions per channel. Assumptions are editable, so plug in your own numbers and the plan updates live.
Prospect on paid social, capture demand on Search, TikTok for discovery.
GoalChannelsAssumptions (editable)
Typical starting points — replace with your account's real numbers for an accurate plan.
Capture demand first — weight Google Search + Meta where intent and targeting are strongest.
| Channel | Budget | Impr. | Clicks | Conv. |
|---|---|---|---|---|
| Meta (FB/IG)42% | ₹20,792 | 104.0k | 1.6k | 47 |
| Google Search44% | ₹21,782 | 181.5k | 5.4k | 272 |
| TikTok15% | ₹7,426 | 74.3k | 743 | 15 |
| Total | ₹50,000 | 359.7k | 7.7k | 334 |
Planning estimates from your assumptions — a starting split to test, not a predicted result. Reallocate toward whatever actually performs after launch.