Split a budget across Meta, Google, YouTube & TikTok by goal — with an estimated reach, clicks and conversions per channel. Assumptions are editable, so plug in your own numbers and the plan updates live.
Assumptions (editable)
Typical starting points — replace with your account's real numbers for an accurate plan.
Capture demand first — weight Google Search + Meta where intent and targeting are strongest.
| Channel | Budget | Impr. | Clicks | Conv. |
|---|---|---|---|---|
| Meta (FB/IG)39% | ₹19,444 | 97.2k | 1.5k | 44 |
| Google Search44% | ₹22,222 | 185.2k | 5.6k | 278 |
| TikTok17% | ₹8,333 | 83.3k | 833 | 17 |
| Total | ₹50,000 | 365.7k | 7.8k | 338 |
Planning estimates from your assumptions — a starting split to test, not a predicted result. Reallocate toward whatever actually performs after launch.