Copy Optimizer

Score your copy, then make it hit

Paste a headline, hook, CTA or ad text and see how it scores on clarity, specificity, emotion, curiosity and length — then get 5 stronger rewrites. Rewrites keep your meaning and never invent claims.

Type

How it works

  1. 1Paste a headline, hook, CTA or short piece of ad text.
  2. 2It scores the copy on clarity, specificity, emotion, curiosity and length, and explains what's holding it back.
  3. 3Pick from five stronger rewrites that keep your meaning — no invented claims — and use the one that fits.

When to use it

  • Your headline or hook feels flat and you want sharper alternatives fast.
  • You're A/B testing and need several strong variants to try.
  • You want an objective read on why a line isn't landing.

Frequently asked questions

Is the copy optimizer free?

Yes — free, no sign-up. Paste your copy and get the score and rewrites instantly.

What does it score copy on?

Five levers that drive response: clarity (is it instantly understood), specificity (concrete vs vague), emotion, curiosity (does it open a loop) and length (is it tight enough for the format).

Do the rewrites change my meaning or add claims?

No. The rewrites preserve your original meaning and never invent facts, prices or promises — they sharpen the wording, not the substance. Check they still match your offer before using them.

Is the score a predicted click-through rate?

No. It's a best-practice assessment of the copy itself, not a performance forecast. Use it to pick stronger variants, then A/B test to see what actually wins.