Is the Competitor Teardown free?
Every account gets one free teardown, then it's 1 credit each (free monthly credits cover normal use).
Does it show me their ads?
No — and it won't pretend to. It analyzes their public landing page (offer, messaging, CTA, positioning). Pulling a competitor's actual ads needs the Meta Ad Library API, which is restricted and mostly covers political/issue ads — so this focuses on the landing page, which is where the offer really lives.
Will it invent facts about the competitor?
No. It works only from what's on the fetched page — anything not stated there is marked 'not stated' rather than guessed, and suggestions for your own offer use [blanks] for specifics.
How do I get the sharpest comparison?
Fill in your business profile (in onboarding or the studio brief). The teardown uses it to contrast their page against your offer, audience and market — without it, the 'your edge' section stays more general.