Enter whatever numbers you have from your campaign and instantly get every derived metric — CPM, CPC, CTR, conversion rate, CPA, ROAS and AOV. Anything that can't be computed shows a dash.
CPM
₹50
cost / 1,000 impressions
CPC
₹4.17
cost per click
CTR
1.20%
clicks ÷ impressions
Conv. rate
3.00%
conversions ÷ clicks
CPA
₹138.89
cost per conversion
ROAS
5.40×
revenue ÷ spend
AOV
₹750
revenue ÷ conversions
Impr. → conv.
0.04%
conversions ÷ impressions
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